MASYMAS GROUP
The brand MASYMAS is a property of CADENAS DE ESTABLECIMIENTOS MAS Y MAS SL which is own by four independent societies between them: 1,2,3 and 4
As such, the brand was born in 1982 and in 1986 is when this four companies, at that time associated in the purchasing center CENTRA, decided to set up a unique international instruction to exploit their points of sale.
Years after, the purchasing center CENTRA became EUROMADI, from where they also manage their own brand: ALTEZA (for food), SELEX (for home), CROWE (cosmetic and personal hygiene) and TANDY (pet care) .
- 1. Hijos de Luis Rodríguez, S.A. in Asturias and León
- 2. Juan Fornés Fornés, S.A. in Castellón, Valencia, Alicante and Murcia.
- 3. Sucesores de Pedro Soriano Buforn, S.L. in Alicante and Valencia.
- 4. Luis Piña, S.A. in Córdoba and Jaén.
1. Hijos de Luis Rodríguez, S.A.
Hijos de Luis Rodríguez, S.A. is a family enterprise, with entirely Asturian capital whose origins date from 1932 when Luis Rodríguez Fernández and Macrina Cuervo Menéndez opened their own grocery store situated in Oviedo. They probably were not conscious in that moment that they were setting up the foundation stones of one of the most important food industry groups, and that 80 years after, their successors would keep on the project. No more and no less, than three generations.
From that first commercial establishment, a traditional grocery store which already stood out for the quality of their products, until nowadays, a long way has been walked until becoming a huge business project which now has more than 1.400 workers, distributed between their 50 sale points in Asturias and León.
Situated in the Silvota industrial state the built-in logistics platform of masymas is found. In its more than 25000 square meters the products that finally will arrive to more than 150000 families are managed, stored and distributed. This installation is the result of an ambitious project, which is used to improve our work methodology, enabling to optimize the time in the distribution chain, what is reflected in a higher quality and fresher products whose purchasers will find in the grocery stores. This effort makes Hijos de Luis Rodríguez, S.A. the distribution company with a state-of-the-art technology, and one of the most advanced of Spain.
All of that being faithful to the philosophy of offering the best quality at the lowest possible price. A way of thinking that has led the enterprise to continue to grow since 1932, keeping an agreement policy in a long term with small and not that small primary producers, helping in this way their own growth while the highest quality in all fresh products is guaranteed, with a deep respect to the processes and traditional methods of rearing and production.
Visit the enterprise web page in: www.supermasymas.com
2. Juán Fornés Fornés S.A.
Juán Fornés Fornés S.A. is a family-run business operating under the Supermercados masymas brand in the Valencian Community and the Region of Murcia. Competing alongside major national distributors, it has successfully secured its place in one of the most competitive markets, thanks to a sustainable growth strategy.
Initially, the company focused on the wholesale distribution of food in the La Marina region (Alicante), known at the time as Coloniales Fornés. However, in 1981, José Juán Fornés decided to take the company in a new direction, proposing to his family a shift towards retail. This led to the opening of their first supermarket in Pedreguer, his hometown.
Since then, the company has seen continuous growth, with more than 110 supermarkets across Alicante, Valencia, Castellón, and the Region of Murcia, and a workforce of over 2,750 employees. The business model is centred around convenience supermarkets located in urban areas. In recent years, however, the company has introduced a larger store format, featuring ample parking, logistical and energy efficiency, and new services such as an in-store kitchen and cafe area. The company product offering is notable for its wide variety of both manufacturer-branded and own-brand items, with a strong focus on fresh products. Its slogan being "Freshness is Our Specialty."
Visit the enterprise web page in: www.masymas.com
3. Suc. de Pedro Soriano Buforn S.A.
By the end of the XIX century the antecessors of the actual direction of the business start in Vila Joiosa, the merchandising of salted fish products as a complementary task to the main activity of that time, that was farming.
In 1950 the society SUCESORESD DE PEDRO SORIANO BUFORN is constituted, it is dedicated mainly to the wholesale merchandising activity with a strong expansion in 60s and 70s decades and consolidated nowadays one of the main plants of the province of Alicante. In 1972 the actual distribution center was officially inaugurated, which nowadays has more than 8000 m2, and the first Cash&Carry of the district, under the brand name of EUROCASH. In 1978, process of diversification of the business began, opening the first MAS Y MAS grocery store in the city of Alicante.
Nowadays our enterprise manages a total of 56 retail grocery stores under the brand of SUPERMERCADOS MAS Y MAS, and 4 wholesaler self-services under the brand of EUROCASH. All the establishments are placed in different municipalities of the provinces of Valencia and Alicante. Also, the enterprise manages a chain of franchises of proximity stores established in different localities of the province of Alicante, under the brand of TANDY.
4. Luis Piña S.A.
Luis piña S.A, is a distribution company located in Adújar (Jaén). Its beginnings go back to 1969 where its founder, Luis Piña Núñez, installs his first distribution warehouse. Later, in 1974, it opens the doors to the first Cash&Carry of the enterprise under the brand of EuroCash and in 1986 opened the first masymas grocery store.
During all his history Luis Piña S.A has been a growing enterprise and at the same time evolving with the tendencies of the distribution warehouse, with a maximum respect philosophy to their customers and suppliers.
Nowadays, Luis Piña, S.A. is composed by more than 1000 workers through a network of 58 "Masymas" grocery stores, 6 "Minymas" grocery stores and 8 "Eurocash" Cash & Carry with a distributor plant with more than 35000 m2.
Visit the enterprise web page in: www.super-masymas.com
